Regardless of your industry, you’ve felt it before. It can either debilitate your creativity or spark a renaissance of thought and innovation.
Finding yourself to be the only blot of color on a barren canvas can warrant 1 of 2 responses: we either complain of how uninspiring our cities/jobs/friends are or we leverage that very same isolation to our advantage — we make lemonade.
You might just have the unique opportunity to become a titan in your field simply because no one else sees the potential like you do.
From a design standpoint, there are thousands of power-house agencies and lean studios producing game-changing work across the globe. Yes, some of those agencies are nestled tightly along a busy Manhattan street. But, others are planted in the middle-of-nowhere South Carolina drastically changing the culture around them.
Zipcodes aren’t responsible for greatness — the ability to see your situation (whatever it may be) as an advantage, not a handicap is what produces greatness.
If you’re the only creative agency in town, print out your own certificate of need by birthing some creative initiatives that weave your agency into the fabric of that city’s life.
Take a look around. If it’s vibrant colors and endless streams of creativity you see, hold on tight and glean as much as you can. If it’s more like white padded walls, leverage that blank canvas and stick it to sterile.