Overview

Amidst the current economic turmoil, the automotive industry has been forced to reinvent itself into a much leaner and more efficient machine. Michael Marlin, a Sales & Leasing Consultant at DIMMITT Chevrolet in Clearwater, Florida, sensed the shifts in consumer behavior and approached Brave Nu Digital to help him adapt.

Solution

From the beginning, the 2 main objective were to generate leads and establish Michael as the Greater Tampa Bay area’s premier automobile salesman. After researching the local market through competitive analysis, we realized although there are countless dealerships, there were no individually branded salesmen.

Knowing the leveraging power of the internet, we capitalized on this find and created the Your Auto Sales Guy brand, a personalized and approachable moniker with room to be franchised in the future. Accordingly, we purposed yourautosalesguy.com as the first touch point for a customer to interact with Michael and begin the vehicle buying process at their comfort level with a simple 4-part form appropriately titled, Get Started.

Digitally, we implemented geo-targeted search engine optimization and social media pushes to spread the word of Michael’s unique brand. We also designed simple business cards and are currently developing other take-away peripherals for word-of-mouth aids.

ACCELERATING A BRAND FROM 0 TO 60 FOR YOURAUTOSALESGUY.COM