Overview

Formed in the summer of 2010, Colour Apparel is a progressive clothing company focused on putting positive messages on quality clothing — messages that truly connect and clothing that just fits. Founders, Kevin Laird and Daniel Stermer, believe that clothing is much more than fabric and stitching — it’s a vehicle for expression. And within that truth, Colour was born.

Challenge

The Colour duo approached us in the early summer to create a brand built on three core values: positivity, love and fun. The project would require the development of an interactive storefront as well as the design of their first compact line. The only criteria was to create a T-shirt company that didn’t employ the cheap laughs from one-liners to sell their product. There had to be substance to the message — needless to say we were up for the task.

Solution

What we arrived at was exactly what we had set out for: a colorful brand that encourages its audience to live life through a positive lens. In creating the Colour Apparel identity, we articulated the feelings and different moods associated with the name in the various colored “petals.” The website has a clean, balanced exterior with a smart e-commerce functionality that compliments the overall Colour experience. We look forward to future collaborations with this promising new brand.

Services Rendered

BRAND DEVELOPMENT
IDENTITY CREATION
VISUAL DESIGN
INTERACTIVE DESIGN
COPYWRITING